Did you know? your baby's skin is 10 times more sensitive than adults and hence more prone to irritation. That's why johnson’s baby powder is specially designed with millions of tiny round slippery plates that glide over each other to help reduce the irritation caused by friction thus providing soothing comfort to your baby. Johnson’s baby powder contains only U.S. pharmacopeial (USP) grade talc which meets the highest quality, purity and compliance standards.